About This Course

Lithan’s Basic Digital Marketing enables the Learner to master Basic Digital Marketing Skills by introduction to various digital marketing channels and techniques. A Learner learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords and Facebook, for their products and services.

The module consists of the following sessions:

Concept Sessions, in which the Learner will understand digital marketing principles, digital marketing channels, how to execute basic Social Media Marketing, basic AdWords & Facebook Ad campaigns and Content Marketing. The Learner will also perform several assignments under the guidance of expert Instructors.

Mentoring Sessions, in which the Learner will create and execute Basic Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.